If you’re seeking a charming and utterly delicious treat to impress your loved one, the Valentine’s Day Heart-Shaped Cinnamon Rolls with Strawberry Jelly Recipe is the perfect choice. These delightful pastries transform classic cinnamon rolls into adorable heart shapes filled with sweet strawberry jelly, making them as lovely to look at as they are to eat. Whether you’re starting a new tradition or just want to add a little extra love to your morning, this recipe combines ease and elegance for a memorable Valentine’s Day breakfast or brunch.

Ingredients You’ll Need

The image shows a row of six thick, soft rolls with a light beige color and a spiral pattern inside, arranged on a wooden cutting board. One roll is slightly pulled away, showing the swirl filled with a cinnamon-colored layer. To the left side of the board, there are three pastel-colored measuring spoons and a small white container. Behind the rolls, a clear glass jar filled with a dark red jam sits on a white plate, with a small smear of jam on the plate. On the right side, a white spoon with jam and a steel spoon rest. The whole scene is set on a white marbled surface with a soft pink cloth in the background. Photo taken with an iphone --ar 4:5 --v 7

Gathering simple ingredients is key to making these heart-shaped cinnamon rolls sing. Each component plays a vital role, from the soft, fluffy rolls to the fruity burst of strawberry jelly that adds a sweet pop of color and flavor.

  • 1 8-count can of cinnamon rolls (set icing aside): Using pre-made rolls saves time while ensuring that perfect soft and gooey texture every time.
  • 6 Tablespoons strawberry jelly: Adds a vibrant and fruity sweetness that complements the cinnamon beautifully.

TIP

You’ll find the full ingredient list, instructions, and print option in the recipe card below.

How to Make Valentine’s Day Heart-Shaped Cinnamon Rolls with Strawberry Jelly Recipe

Step 1: Prep Your Rolls and Icing

Start by opening your can of cinnamon rolls. Carefully set aside two rolls as well as the icing cup—it will be your sweet finishing touch later.

Step 2: Shape the Hearts

Grease your baking sheet or line it with parchment paper for easy clean-up. Unroll six cinnamon rolls and gently reshape each one into a heart by pinching the top edges together. This simple step transforms classic rolls into festive, love-inspired treats.

Step 3: Prepare the Filling Base

Unroll the remaining two cinnamon rolls and cut each into three equal pieces. Flatten and fold each piece into a neat V-shape, then nestle these shapes into the base of each heart. This creates a charming little cup to hold the strawberry jelly perfectly.

Step 4: Bake to Firm Up

Bake your cinnamon heart shapes in the oven for 5 minutes. This initial quick bake ensures the rolls firm up just enough to keep your filling in place without losing their softness.

Step 5: Add the Strawberry Jelly

Remove the rolls from the oven and spoon roughly a tablespoon of strawberry jelly into the center of each heart. Spread it gently so it forms another smaller heart right inside the cinnamon roll—icing on the cake of cuteness, if you ask me!

Step 6: Final Bake and Cool

Pop the rolls back into the oven for another 4 to 5 minutes until they turn a lovely golden brown. Once baked, transfer them to a rack to cool slightly, which makes them easier to handle for the final step.

Step 7: The Sweet Finish

Warm up the reserved icing just a bit in the microwave (remember to remove the foil before heating). Then drizzle it generously over your heart-shaped cinnamon rolls to create that classic sweet glaze that pulls it all together. Now, they’re ready to wow!

How to Serve Valentine’s Day Heart-Shaped Cinnamon Rolls with Strawberry Jelly Recipe

A close-up view of a dark baking tray with at least four round, light brown pastries, each shaped like a ring with a hollow center. A woman's hand holds a small wooden spoon filled with bright red jam, slowly dripping the jam into the hollow center of the closest pastry. The pastries have a slightly rough, baked texture with a golden-brown crust. In the blurred background, a white marbled surface and a white cup with a red drink are partially visible. The scene is softly lit, highlighting the jam's glossy shine and the pastries' warm tones. Photo taken with an iphone --ar 4:5 --v 7

Garnishes

Fresh strawberries sliced thinly or a sprinkle of powdered sugar add an elegant touch and more burst of flavor. A few tiny edible flowers or a mint leaf also make great garnishes for celebrating love with style and freshness.

Side Dishes

Pair these cinnamon rolls with a creamy cappuccino or a sparkling glass of your favorite rosé for a brunch that feels extra special. Light fruit salads or yogurt parfaits complement the sweetness perfectly without overwhelming the palate.

Creative Ways to Present

Serving these cinnamon rolls on a pretty platter with pink or red napkins sets the mood. You can also place a single cinnamon roll on each dessert plate with a small heart-shaped tag or a love note attached for a personal touch that’ll melt hearts.

Make Ahead and Storage

Storing Leftovers

If you have any rolls left over, store them in an airtight container at room temperature for up to two days to keep them soft and fresh.

Freezing

These cinnamon rolls freeze beautifully. Wrap them tightly in plastic wrap and place them in a freezer bag for up to 2 months. When you’re ready, thaw overnight in the fridge and warm gently before serving.

Reheating

To bring back that fresh-from-the-oven taste, reheat your cinnamon rolls in the oven at 350°F for about 8-10 minutes. Microwaving is quicker but can make them a bit denser, so the oven is your best bet for fluffiness.

FAQs

Can I use homemade cinnamon roll dough for this recipe?

Absolutely! While the recipe shines with store-bought rolls for convenience, homemade dough will add a personal touch and allow you to control sweetness and spice levels.

Is there a substitute for strawberry jelly?

Yes! Raspberry jelly or apricot preserves work wonderfully and can add a different but delightful flavor twist to the heart-shaped rolls.

What if I don’t have any icing provided with the rolls?

You can whip up a simple glaze using powdered sugar and milk, or cream cheese frosting for an extra indulgent finish that fits beautifully with the cinnamon rolls.

Can I prepare the cinnamon rolls the night before?

Yes, you can shape the cinnamon rolls and store them covered in the refrigerator overnight. Just add the jelly and bake them fresh in the morning for best results.

How many servings does this recipe make?

This recipe yields six heart-shaped cinnamon rolls, perfect for sharing with family or friends during your Valentine’s Day celebration.

Final Thoughts

The Valentine’s Day Heart-Shaped Cinnamon Rolls with Strawberry Jelly Recipe is such a joyful way to say “I love you” through food. It’s easy, charming, and delicious—a combination that’s almost impossible to beat. Whether you’re an experienced baker or just starting out, these sweet, heart-shaped treats will warm up your Valentine’s Day morning and create memories worth savoring. Give it a try and enjoy baking love into every bite!

Print

Valentine’s Day Heart-Shaped Cinnamon Rolls with Strawberry Jelly Recipe

Valentine's Day Heart-Shaped Cinnamon Rolls with Strawberry Jelly Recipe

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4.4 from 7 reviews

These Valentine’s Day Cinnamon Rolls are a delightful twist on a classic treat, featuring heart-shaped cinnamon rolls filled with strawberry jelly and topped with sweet icing. Perfect for celebrating love with a warm, homemade feel, this easy recipe uses pre-made cinnamon rolls to create a festive dessert in under 30 minutes.

  • Author: Paula
  • Prep Time: 10 minutes
  • Cook Time: 10 minutes
  • Total Time: 30 minutes
  • Yield: 6 servings
  • Category: Dessert
  • Method: Baking
  • Cuisine: American

Ingredients

Cinnamon Rolls

  • 1 8-count can of cinnamon rolls (set icing aside)
  • 1 8-count can of cinnamon rolls (set icing aside)

Filling and Topping

  • 6 Tablespoons strawberry jelly
  • Icing from cinnamon roll cans

Instructions

  1. Prepare cinnamon rolls: Open two cans of cinnamon rolls, each containing 8 rolls, and set aside the icing cups that come with them for later use. Set two cinnamon rolls aside from the first can.
  2. Grease baking sheet: Grease a baking sheet or line it with parchment paper to prevent sticking, then unroll six cinnamon rolls from the first can.
  3. Create heart shapes: Shape each of the six unrolled cinnamon rolls into a heart by firmly pinching the ends together at the top to close the heart shape.
  4. Prepare small pieces: Unroll the two remaining cinnamon rolls and cut each into three equal pieces.
  5. Form V-shapes: Flatten each cut piece and fold into a V-shape, which will be inserted into the base of each heart.
  6. Assemble hearts: Place a V-shaped piece into the base of each heart and spread it out to form a small cup for the jelly.
  7. First bake: Bake the cinnamon rolls on the baking sheet in the oven for 5 minutes. This firms them up slightly and shapes the jelly cup.
  8. Add jelly: Remove the rolls from the oven and spoon about a tablespoon of strawberry jelly into the center of each heart, spreading it to form a smaller heart shape inside.
  9. Second bake: Return the baking sheet to the oven and bake for an additional 4-5 minutes until the cinnamon rolls are golden brown.
  10. Cool: Use a spatula to transfer the baked cinnamon rolls onto a cooling rack and let them cool slightly.
  11. Ice the rolls: Warm the reserved icing slightly in the microwave if needed for easier drizzling (remove aluminum top first). Drizzle the icing over the cooled, jelly-filled heart-shaped cinnamon rolls to finish.

Notes

  • Use parchment paper on the baking sheet for easier cleanup.
  • Warming the icing slightly makes it easier to drizzle but don’t overheat to avoid melting.
  • You can substitute other fruit jelly flavors if preferred.
  • Watch carefully in the oven as baking times may vary depending on your oven.
  • Serve warm for the best taste and gooey texture.

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